Pen and Pigment is a wireframe for an online boutique of artists who produce handmade, limited edition clothing and prints. It showcases who the artists are and the process of creating the goods. Pen & Pigment comes from the idea that, as the world becomes more conscious of who is making their goods and how, limited edition goods associated to faces and names will be in higher demand than factory-made anonymous goods. The wide variety of products required an easy-to-navigate layout along with a great display. It was important to bring focus to the artists and their goods, drive users to interact with the artists and improve upon the traditional e-commerce build.


User Research
Visual Design
High Fidelity Rapid Prototyping
User Testing

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