PROCESS
A number of case studies, from Etsy's MVP to luxury boutiques and collective shops, established that a mix of broad categorization and beautiful imagery would be best to sell the items.
A database of the items and their taxonomy was compiled to determine how many categories would be best for the shop and how to sort the views in a responsive gallery. The artist page is a deviation from the standard item display format in order to highlight the artist's process, custom pieces, as well as available goods. After designing the prototype, breakpoints were established for a responsive design when the site is ready to be coded together, in order to make the store easy to view on mobile or desktop.
Try Pen & Pigment for yourself
Invision Prototype